Kríziskommunikáció és a vezető: A válságkezelés kulcstényezői
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Absztrakt
A tanulmány célja a vezetői kríziskommunikáció szerepének és hatásainak vizsgálata a szervezeti válságkezelésben. A modern üzleti és társadalmi környezetben a krízishelyzetek kezelésére irányuló hatékony vezetői stratégiák kulcsfontosságúak a szervezetek hosszú távú sikeressége és stabilitása szempontjából. A tanulmány elméleti összefoglalóként vizsgálja a transzparens és hiteles tájékoztatás, valamint a közösségi média szerepét a válságkommunikációban, amelyek az azonnali információáramlás lehetőségével új kihívásokat is teremtenek, mint például az álhírek terjedése. A kutatás hozzájárul a vezetői énmárka és kríziskommunikáció közötti kapcsolat mélyebb megértéséhez, valamint az érintettek bizalmának és hírnevének megőrzéséhez válsághelyzetekben.
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