Kríziskommunikáció és a vezető: A válságkezelés kulcstényezői

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Csák Krisztián
Juhász Csilla

Absztrakt

A tanulmány célja a vezetői kríziskommunikáció szerepének és hatásainak vizsgálata a szervezeti válságkezelésben. A modern üzleti és társadalmi környezetben a krízishelyzetek kezelésére irányuló hatékony vezetői stratégiák kulcsfontosságúak a szervezetek hosszú távú sikeressége és stabilitása szempontjából. A tanulmány elméleti összefoglalóként vizsgálja a transzparens és hiteles tájékoztatás, valamint a közösségi média szerepét a válságkommunikációban, amelyek az azonnali információáramlás lehetőségével új kihívásokat is teremtenek, mint például az álhírek terjedése. A kutatás hozzájárul a vezetői énmárka és kríziskommunikáció közötti kapcsolat mélyebb megértéséhez, valamint az érintettek bizalmának és hírnevének megőrzéséhez válsághelyzetekben.

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Hogyan kell idézni
Csák, Krisztián, és Csilla Juhász. 2025. „Kríziskommunikáció és a vezető: A válságkezelés kulcstényezői”. Jelenkori Társadalmi és Gazdasági Folyamatok 20 (2):99-109. https://doi.org/10.14232/jtgf.2025.2.99-109.
Folyóirat szám
Rovat
Vezetés, szervezetfejlesztés és menedzsment

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