The Future of Augmented Reality Application Development Trends and Opportunities

János Simon; László Gogolák; Zlatko Čović

doi:10.14232/analecta.2025.1.28-37

Authors

János Simon Universtiy of Szeged - Faculty of Engineering https://orcid.org/0000-0003-2870-5718
László Gogolák University of Szeged - Faculty of Engineering https://orcid.org/0000-0002-6653-3534
Zlatko Čović Subotica Tech-College of Applied Sciences https://orcid.org/0000-0002-1769-1990

DOI:

https://doi.org/10.14232/analecta.2025.1.28-37

Keywords:

augmented reality, artificial intelligence, internet of things, IoT, extended reality

Abstract

The future of augmented reality (AR) application development is being shaped by emerging trends and expanding opportunities across various industries. In this study, key advancements in AR technology, including artificial intelligence integration, cloud computing, and 5G connectivity, are examined. The increasing adoption of AR in sectors such as healthcare, education, retail, and manufacturing are highlighted, emphasizing its role in enhancing user experiences and operational efficiency. The challenges related to hardware limitations, data security, and user privacy are also discussed. A review of current development frameworks and platforms is conducted, showcasing the evolution of AR tools and their impact on accessibility for developers. The shift toward web-based and cross-platform AR solutions is explored, demonstrating the growing demand for seamless and scalable applications. Additionally, opportunities for innovation in AR content creation, user interaction, and enterprise applications are identified. Through an analysis of these trends, it is concluded that AR development will continue to evolve, driven by advancements in computing power, sensor technology, and user demand. It is suggested that collaboration between researchers, developers, and businesses will play a crucial role in overcoming existing barriers and unlocking the full potential of AR applications in the future.

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